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Monday 11 November 2013

Image of Pakistan regarding news channels


News channels in any country have a significant role to play in the country’s success. Either it could help the country achieve its objectives by highlighting the problems of its citizens or it could spoil everything by diverting the attention of people from important issues towards insignificant issues.


With every passing day, a new news channel comes in the scene with no interest in the betterment of the country. They are just running a business and their aim is to maximize profits. They only show news or write news which would sell and would allow them to earn huge profits.
However, with the 24 hours live coverage provided of what is happening in the country, the image of Pakistan has seriously deteriorated. What all of these news channels would be showing is just the political and economic crunch the country is going through, coverage of a recent suicide blast, increase in crime rate etc.


Now with this type of image of Pakistan projected to the rest of the world, who wants to be associated with “this” country, where there is nothing else going on apart from terrorist activities…
In my opinion a large section of the Pakistani media does not serve the interest of the people, in fact some of it is positively anti-people. It often divides the people. The people, who watch these channels in foreign countries, are for sure constrained to think that Pakistan is full of ill-cultured, fraudulent and dishonest people who always involve in crimes etc. 
The media has totally ignored the important role it should play in this transition period we are passing through. However, I am not saying that there are no good journalists at all in the media. There are many excellent journalists too who work for the country, but they are always under multiple threats.

Another issue with the news channels is that all of them are in a hurry to break the news before their competitors. The channel that breaks the news first would then repeatedly go over the fact that it has the privilege to bring this news to its viewers before any other channel did so.

Now you can easily imagine how it feels, when you hear news of a bomb blast that took hundreds of lives, and then the host claiming their channel to be the first to break this news. Also, the urgency to reach the audience sometimes also results in erroneous reporting.

In my point of view media should work to educate the people, to help the people and to liberate the people and to empower the people. There are times when they should put their personal interests at the back of their mind and show things that could be beneficial for the country and its people and please stop this race of breaking first news just be original.
 
The freedom available to them should be utilized in the best possible manner. Instead of showing depressing news and pointing the fallacies of the government they should try to develop a reasonably correct, positive and healthy approach among the masses regarding what is going on around them. Doing so would help not only to build a better image of Pakistan in eyes of the rest of the world but would also help the country to reach the peaks of development, success and prosperity…

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